Behavioural Science Blog

The Science of Human Behaviour

The Secret: Force of the universe or unconscious goal priming?

with 4 comments

The Secret is an outstanding motivational movie, that uses visualization to bring you closer to your goals. However there is a much more simpler explanation for this effect: unconscious goal priming. In this video I explain why I think that you do not need a universal force to explain how people can align themselves with their goals and act upon it.

Written by Martin Metzmacher

March 28, 2010 at 1:33 pm

4 Responses

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  1. Leuk en grotendeels mee eens. Wat zijn naar jouw idee de overeenkomsten en de verschillen van jouw visie met de principes en mechanismen van Selffulfilling prophecy?

    Hartelijks Matthijs


    March 28, 2010 at 2:45 pm

  2. I don’t know – maybe there is a secret magnetic force that will give you everything you want if only you visualize it.

    It doesn’t work so well in the shops:

    Dan Fitzgerald

    March 28, 2010 at 8:00 pm

  3. That video is pretty hilarious!

    Martin Metzmacher

    March 28, 2010 at 9:23 pm

  4. @Matthijs,

    My idea is that the underlying mechanics of the self-fulfilling prophecy are unconscious goal priming.

    Martin Metzmacher

    March 28, 2010 at 9:28 pm

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