Behavioural Science Blog

The Intelligence of the Unconscious

Gerd Gigerenzer is one of the stars in the realm of decision-making. He has written many articles about decision-making that has been cited many times. In this video he gives a lecture at the University of California about the intelligence of the unconscious.

Be aware: This is an enormously inspiring video, that might change the way you look at decision-making – not only in a scientific way, but also in daily life. this might shake your foundation of what you believe is true, so don’t watch this if you’d like to hang on to “usual logic thinking”.